Yay\u0131n Tarihi: 01.09.2018
\nISBN: 9789753524292
\nDil: T\u00dcRK\u00c7E
\nSayfa Say\u0131s\u0131: 320
\nCilt Tipi: Karton Kapak
\nKa\u011f\u0131t Cinsi: Kitap Ka\u011f\u0131d\u0131
\nBoyut: 13.5 x 19 cm<\/p>","protected":false},"excerpt":{"rendered":"
\u0130\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z modern \u015fehir hayat\u0131nda, bir yandan g\u00f6revler ve zorunlu ili\u015fkiler i\u00e7inde bo\u011fulurken, di\u011fer yandan alg\u0131 y\u00f6neticilerinin manip\u00fclasyona dayal\u0131 kand\u0131rma teknikleriyle ba\u015f etmeye \u00e7al\u0131\u015f\u0131yoruz. Zira ger\u00e7ekle aram\u0131za giren manip\u00fclat\u00f6rler; g\u00f6rd\u00fcklerimizi, duyduklar\u0131m\u0131z\u0131 ve hatta dokunduklar\u0131m\u0131z\u0131 nas\u0131l yorumlayaca\u011f\u0131m\u0131z\u0131 belirlemek i\u00e7in profesyonel bir \u00e7aba g\u00f6steriyor. Neticede alg\u0131 y\u00f6neticileri kolayl\u0131kla verebildi\u011fimiz “hay\u0131r” deme ve itiraz etme tepkisini ortadan kald\u0131rarak insanlar\u0131 edilgen hale d\u00f6n\u00fc\u015ft\u00fcren uzman\u00adl\u0131k kodlar\u0131ndan yararlanmakta son derece mahirdirler. Oysa bu teslimiyet\u00e7i durum aile, siyaset ve bilim ili\u015fkileri ba\u015fta olmak \u00fczere toplumsal alan\u0131n farkl\u0131 katmanlar\u0131nda bizi t\u00fcrl\u00fc yalanlar\u0131n kurban\u0131 haline getirebilir. Peki, alg\u0131 y\u00f6neticilerinin manip\u00fclasyonlar\u0131 kar\u015f\u0131s\u0131nda “hay\u0131r” demek hepimize neden bu kadar zor gelir? Usta yalanc\u0131lar\u0131n y\u00f6netti\u011fi bir d\u00fcnyada ya\u015fad\u0131\u011f\u0131m\u0131z\u0131n fark\u0131nda m\u0131y\u0131z? Onay\u00adlamad\u0131\u011f\u0131m\u0131z d\u00fc\u015f\u00fcnceleri onaylar g\u00f6r\u00fcnmek pahas\u0131na, bizi ba\u015fkalar\u0131na uyum sa\u011flamaya iten nedir? Dahas\u0131 kand\u0131rman\u0131n ba\u015far\u0131l\u0131 olmas\u0131nda “ni\u00e7in?” sorusunu sormay\u0131\u015f\u0131m\u0131z\u0131n etkisi ne d\u00fczeydedir? Kampanyalar ve s\u00fcrekli tekrar bizi nas\u0131l y\u00f6nlendirir? Manip\u00fclasyonlar\u0131 ba\u015far\u0131l\u0131 k\u0131lan unutkanl\u0131k, duy\u00adgusall\u0131k ve d\u00fc\u015f\u00fcncesizlik zaaflar\u0131ndan kurtularak alg\u0131 y\u00f6neti\u00adcilerine kar\u015f\u0131 direnmeyi nas\u0131l ba\u015farabiliriz? M\u00fccahit G\u00fcltekin, Alg\u0131 Y\u00f6netimi ve Manip\u00fclasyon’da kanman\u0131n ve kand\u0131rman\u0131n psikolojisinin nas\u0131l i\u015fledi\u011fini \u00e7e\u015fitli \u00f6rneklerle g\u00f6zler \u00f6n\u00fcne seriyor. \u00f6rnekler sa\u011fl\u0131k, e\u011fitim, bilim, siyaset, sinema, ticaret ve \u0130slam tarihi gibi farkl\u0131 alanlardan se\u00e7ilmi\u015ftir. Elinizdeki kitap manip\u00fclat\u00f6rlerin tekrara dayal\u0131 kand\u0131rma s\u00fcre\u00e7lerini sekteye u\u011fratmak i\u00e7in her daim ele\u015ftirel d\u00fc\u015f\u00fcn\u00admenin gerekli oldu\u011funun alt\u0131n\u0131 \u00e7iziyor. Ger\u00e7e\u011fin pe\u015finden sab\u0131rla y\u00fcr\u00fcyerek yalan\u0131, yalanc\u0131y\u0131 ve yalana maruz kalan\u0131 inceleyen yazar, alg\u0131 y\u00f6neticilerinin operasyonlar\u0131na kar\u015f\u0131 direnememenin sebep oldu\u011fu s\u0131k\u0131nt\u0131lardan kurtulmay\u0131 vaat ediyor.<\/p>","protected":false},"featured_media":22679,"template":"","meta":{"spay_email":""},"product_cat":[175],"product_tag":[],"item":[399],"acf":[],"_links":{"self":[{"href":"https:\/\/mgvpublications.com\/de\/wp-json\/wp\/v2\/product\/3611"}],"collection":[{"href":"https:\/\/mgvpublications.com\/de\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/mgvpublications.com\/de\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mgvpublications.com\/de\/wp-json\/wp\/v2\/media\/22679"}],"wp:attachment":[{"href":"https:\/\/mgvpublications.com\/de\/wp-json\/wp\/v2\/media?parent=3611"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/mgvpublications.com\/de\/wp-json\/wp\/v2\/product_cat?post=3611"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/mgvpublications.com\/de\/wp-json\/wp\/v2\/product_tag?post=3611"},{"taxonomy":"item","embeddable":true,"href":"https:\/\/mgvpublications.com\/de\/wp-json\/wp\/v2\/item?post=3611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}